Gone were the days when people used to meet each other at a library or through friends, but now people find their ideal partners by swiping right. With everything going digital, finding dating partners is also at your fingertips. Matchmaker dating apps are becoming one of the most profitable app types on the market.
As people become more introverted, almost half of men and women find it difficult to approach people and initiate relationship building. That’s why matchmaker dating apps are helping people to find their preferred personalities online. Thus, matchmaking dating app development seems a good investment option considering the need and potential market.
Marketing Stats – Dating App
In the US, 3 in 10 adults have mentioned using a dating site or app at least once, and more than 40% noted that online dating makes things easier for them. According to 45% of respondents, a dating app is the top place to find dates.
How does Matchmaking Dating App Work?
Dating apps are ultimately social networking apps but with one-to-one interaction. That’s why special attention is given to these apps in terms of human interaction and meeting users’ particular needs.
As we mentioned above, it collects the personality data of the users to help them match with the relevant people. It employs multiple algorithms to make match recommendations based on personal data like name, age, location, interests, preferences, etc. Here are the major algorithms that are important in matchmaking dating app development:
- Location Awareness:
The user’s first preference is to find someone on a dating app with whom they can meet, i.e., the person should be located within the same city or town. The dating app employs GPS technology in the matching algorithms to implement this. The app utilizes the device’s GPS tracking and suggests users who are nearer to you with similar interests.
In a flawless app, if you enter the correct location or it detects your location automatically, there will be almost no chances to find users from other cities or countries.
- Mathematical Basis:
In a matchmaking app development process, users are asked certain questions to understand their personality. Thus, implementing mathematical algorithms to connect people by finding similarities in their personality questionnaire answers seems like a great idea.
- Behavior-based matching:
Sometimes, people enter incorrect information about themselves to show a different personality. In such situations, using more advanced algorithms like behavior-based matching is better. These algorithms are more complex as they use the external data of social media apps, music apps, groups they visit, etc.
- Advanced Matching Methods:
With the increasing complexity of human nature and preferences, algorithms based on AI and ML are becoming predominant. Specifically, the machine learning algorithms that power Netflix and Amazon’s personalized recommendations can also be used in dating apps.
7 Must-Have Features in Matchmaking Dating Apps
Although there are plenty of features that you can implement during matchmaking dating app development, there are some features that are must-haves for your dating app. Here are the must-have features for your matchmaking dating app:
1. Social Sign-in:
Signing up and logging in by manually entering a mobile number or email and password has become a thing of the past. Social sign-in has become a common norm, and in a dating app, it is also necessary to fetch data. Users should be able to sign in using their Facebook, Instagram, Twitter, or LinkedIn accounts and start looking for a partner.
2. User Profile:
Users should create interesting profiles by mentioning their hobbies or interests. You must not include information that you can fetch from social media accounts but instead ask special questions about interests, preferences, and others.
3. Geolocation:
As we mentioned above, the geolocation feature will allow users to find their partners within their physical location vicinity. Users always have high preferences for dating in person and usually don’t want to connect to someone outside the city or country.
4. Matching:
Matching is the ultimate feature of a dating app. Modern algorithms must be implemented to create or suggest relevant matches. You can use AI-based algorithms along with data on all hobbies, locations, ages, etc. The advanced algorithms search for soulmates more conveniently and flexibly.
5. Chatting:
What is the point of a matchmaking app if you can’t communicate with each other? Chatting has become the first medium through which people interact. When the users match, they can start chatting with each other.
6. Swiping:
If you are developing a dating app with the vision of a traditional matching model, then a swiping feature is essential. In the dating industry, users browse the photos of other men and women, and swiping right means they like the person while swiping left refers to skipping this photo.
7. Admin Panel:
An admin panel is required to manage the app’s users, data, and other features. From the admin panel, you can block users, manage memberships, solve issues, and more.
Revenue Models of Matchmaking Dating Apps
It is obvious to think how you would make money through a dating app. A true entrepreneur always finds an answer to “How to monetize a dating app?”. Here are the major app monetization strategies that you can implement during your matchmaking dating app development.
Paid Apps
Paid apps are one of the oldest ways of making money through an app. This model is much less common than the freemium model but is very popular in certain niche markets and apps that offer unique features.
It is a one-time payment model in which users pay an upfront fee to download and install the app. However, with multiple options available in the market, we will not suggest adopting this model unless you offer something unique. For example, if you are developing an LGBTQ app, then it is worth a try.
The average download cost in this model is $5, which can vary depending on the target audience and features.
Freemium Model
This is the most proven and successful monetization model of a dating app, giving users an initial chance of usage and a choice of going premium. The subscription apps market is expected to reach a valuation of $5.8 billion by 2025 in the USA alone.
The best part of this model is that Gen Z, a significant user base, is more likely to pay for dating apps than older generations.
Partnership
The Partnership model is much less common than other monetization models. In this model, you can partner with local businesses for even activities and co-marketing initiatives with other brands.
Conclusion
Building a successful matchmaking dating app requires balancing valuable features and choosing the right dating app development company. You can develop a matchmaking dating app that attracts and retains users by focusing on user-friendly design, effective matchmaking algorithms, and engaging features. Pairing this with a smart revenue strategy, such as subscriptions or in-app purchases, will help you turn your app into a profitable venture. With the right approach, your matchmaking dating app can thrive in the competitive world of online dating.